Chamarré owes much of its development to extensive market studies, which allowed the company to identify the tastes and expectations of target consumers while revealing the importance of rendering French wine more accessible and less complex.

In response, Chamarré created a range of expressive, enjoyable wines presented in a purified, elegant and comprehensive manner.

Much of the brand’s positioning is also rooted in its native country: internationally celebrated for the great quality of its wines, France constitutes an essential element of Chamarré’s brand identity.